• Cherry Blossom Skin Studio

Why I decided to take the Digital Marketing Nanodegree Program?

I am an Esthetician and I own a skin care studio. I have been in business for 7 years and I have always used word of mouth for gaining new clients. While that has served me well, I knew I needed to learn about digital marketing to help grow my business but wasn't sure where to learn. I hadn't done much as far as marketing to reach new clients so I decided to take this course to not only teach me how to attract my ideal client but also set up the foundations to run successful marketing campaigns.

I currently use Tiktok, Facebook, Pinterest and Instagram for promoting my business and I have noticed a lot of women talking about how they grew their business using digital marketing. One day I decided to research Digital Marketing Courses. Several came up on my search. I originally wanted to find a free course. However, once I drilled into these courses most of them came with a fee. I have no prior experience with digital marketing so I knew I probably needed to "pony up" and pay for a quality program. This program had fantastic reviews and was very affordable.

The Digital Marketing Nanodegree Program is a 3 month course that gives you mostly video presentations and also weekly assignments. It is definitely getting me out of my comfort zone and sometimes I wonder if I am doing it correctly. I have a fantastic mentor that goes over each of my assignments and we work back and forth to make sure I am understanding the fundamentals and lessons. I get to use my own company in my assignments so I already feel like I am learning so many valuable ways to promote my business to attract my ideal client.

I am super excited to complete the 3 month course! Be sure to follow along to find out what I learned in this Digital Marketing Nanodegree program.

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